|Lexus 2012 Retail Campaign|
Lexus celebrates a strong start to 2012 with an incredible 2.9% finance rate across the 2011 IS Line. Oddfellows were briefed to create an exciting, dynamic campaign with powerful imagery to excite the car consumer and differentiate Lexus amongst the competitive luxury car market. The result is striking. A strongly highlighted 2.9% features alongside the sporty IS 250 and sleek IS 250C Convertible.
Oddfellows created a range of marketing materials for including a National Press and radio campaign, Point of sale (windscreen banners, window media and license plates) and templates for Dealers to personalise for their local communications. The energy within the creative echoes the strength of the offer and the call to action.