|Corporate Express Product Expo|
Corporate Express’ annual Product Expo showcases the latest and greatest products on offer from CE for the upcoming year, including new product lines and innovations. This year, Corporate Express chose sustainability as their Expo theme.
Our job was to bring that theme to life in an interesting and engaging way across all the relevant campaign elements, which included both the pre-Expo communications and the Expo signage itself. An important consideration was to ensure that the communications were free of green washing and customer guilt, which can often be associated with a green message.
The campaign idea demonstrates that sustainability can be easily achieved in all corners of the office, and even the smallest change can still make a difference.
All pieces created a strong visual impact whilst communicating the Expo theme