|Corporate Express Mid Market Campaign|
Corporate Express has recently embarked on a major company-wide initiative to improve its penetration into medium-sized businesses. Corporate Express’ main point of difference is that it is single source supplier, with a wide range of product offerings from Office products to furniture and IT Solutions, which allows them to tailor individual solutions to meet any customer’s needs.
A multilevel campaign was developed to help support the sales force to create awareness of Corporate Express’ comprehensive range of offerings and extensive capabilities. It also sought to generate interest and help start a genuine conversation with their prospective audience. The work included a mix of personal and informative elements that offered genuine proof of how Corporate Express stood at the head of the pack and why medium-sized business should choose Corporate Express as their trusted supplier.