Odd thinking is all it takes.
No amount of collaborative process and production resource will compensate for a lack of clear and insightful thinking at the start of campaign development.
But often we’ve found that this thinking also takes place in silos, either in the agency or the client’s marketing department.
To bring client and agency together right from the beginning, we’ve created Oddthinking. Quite simply, it’s a strategic planning process and toolkit that seeks to align all stakeholders behind a clearly articulated understanding of the macro business environment and the underlying business needs. It then seeks to build more micro understanding of consumers, the brand and the interaction between the two.
The result? A clearly articulated, media neutral communications strategy that is grounded in a calculated business objective.