Oddfellows

Our first TVC for Rukus by Toyota is set to launch this March, building on the print, online, outdoor and POS materials created during the vehicle launch in 2010. A mix of real life footage and CGI, the spot continues Rukus’ ‘Don’t Blend In’ positioning, highlighting the vehicle’s ability to let you stand out from the crowd.

With a tight timeline and budget, the creative team, with the help of Rotor Studios, took up the challenge to create something striking for Rukus’ TV debut. The result was a fresh new spot turned around in just 4 weeks from original brief to dispatch. As Dimitri Andreatidis, Manager (Passenger Vehicles) for the Toyota National Marketing Division notes, ‘The TVC was delivered in record time. The Oddfellows team did an amazing job not only completing the job on time, but producing a stunning piece of work’.

Since its launch in 2010, Rukus has carved out its own unique segment of the market, helping Toyota Australia target a completely new buyer set. ‘Rukus is key to Toyota's niche model product strategy. It has been an amazing success story for Toyota.’

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