Oddfellows

Sarah Booth, Oddfellows Account Planner

Kicking off her career in London, Sarah has worked in brand strategy, communications and market intelligence across a wide spectrum of blue chip clients in industries such as FMCG, alcohol, Telcos, Pharamaceuticals, Government and Charity.  Most recently, she’s completed a stint client side in Auckland as Insights Manager with New Zealand Lotteries.  A shift to Planning at a strong and ambitious agency has always been on her radar and so she’s excited to add her finely tuned creative thinking skills to the Oddfellows planning team.

Rapt by different perspectives on the world and wondering why people do what they do, Sarah is forever seeking those “’wow, I hadn’t thought of it like that’ moments”. It’s one of the reasons she studied English Literature at Oxford, and it’s why she’s spent the last five years working in research and strategy.

THE ODD PITCH.

Oddfellows was recently invited to appear on ‘The Pitch’ for ABC’s Gruen Plant.

The show’s Pitch platform is to ‘sell the unsellable’.

Our topic of ‘Kevin Rudd has ousted Julia Gillard, and is once again Labor leader - now get him re-elected’, was challenging to say the least.

Rather than send this fun project straight to the creative department,

we took the odd approach of dividing the entire agency into two teams – with each to come up with one concept.

These two finalists were submitted to Gruen to choose the script for production.

Lo and behold (and just as you’d expect), our receptionist/junior producer came up with the winning concept!

The two teams combined to make the commercial under the outstanding direction and production expertise of Rotor studios and Speed of Sound.

Unfortunately, we were pipped by one vote on the night, but involving the whole agency in the exercise let everyone’s creative spirits shine.

Click here to view the spot (and the ALP know who to call next eleGRUEN PLANET - THE ODD PITCH.

Oddfellows is proud to announce that it has undertaken and achieved “bronze” certification through GreenBizCheck’s environmental certification for business’.

GreenBizCheck is a global technology-based environmental certification program for business that offers certification for offices, retail, IT, food & beverage and recruitment. The program helps companies to quickly implement sustainable environmental practices which save money, conserve energy, water, resources and minimize waste.

Points are awarded for compliance and implementation of each element of the assessment (questions have varying weightings to reflect their relative importance and impact).

Companies are then given guidance as to the necessary steps to be taken to achieve certification.

For more information on the certification process please visit www.greenbizcheck.com

Oddfellows is proud to announce that it has undertaken and achieved “bronze” certification through GreenBizCheck’s environmental certification for business.

ddfellows’ Madeleine Stevens has been chosen as the winner of the 2010 GRAB Australian Life Captured competition from more than 2,400 entries.

To commemorate the memory of their grandmother, the Stevens family went for a swim with her at Freshie Beach to remember and celebrate their grandmother’s life on Mother’s Day.

"It was important for me to capture that piece of time, that particular moment. But I wasn’t sure if I had or not since it was shot on film," said Stevens.

"When I received the film back a few days later and saw this particular image, I remember saying, ‘there it is.’ I am thrilled to have won the Flickr GRAB competition."

“It is a bummer I couldn’t be there for the opening night in Sydney last night, but I went into Getty Images NYC office and they filmed a little clip about what this image means to me. Very nerve wracking but kind of fun too.”

Madeleine won $5,000 of Nikon pro camera equipment, and is now part of the Getty Images team as an official Flickr Contributor.

All of the images entered will be reviewed by Getty Images and have the potential to be part of the Flickr Collection, which offers customers fresh and purely original imagery.

"The imagination and originality of the images demonstrates the diversity of our unique nation,” said Stuart Hannagan, director of photography and vice president, Australasia, Getty Images.

"While our new anthology of images shows that Australians have an affinity with the beach, it also illustrates the exceptional quality of images that will now be available to Getty Images customers as part of the Flickr collection."

Madeleines image joins the top 20 images in an exhibition hosted at the Challis Studio’s in Potts Point, Sydney, for the month of December 2010.

http://madeleinestevens.wordpress.com/2010/12/01/winner-of-the-2010-grab-australian-life-captured-competition/

In the midst of ensuring work leaves the studio looking spick and span, our very own Madeleine Stevens has beaten 2,400 entries to take out the 2010 GRAB Australian Life Captured competition.